Digital Content Marketing

Digital Content Marketing

digital-marketing-trends

Market Research

We’ll perform an online research around your target key-phrases and keywords. The result will be a hand-curated report of your target market such as demographics, likely professional titles, industry, function and size of their firms. Our market research will help you determine the potential size & type of the market.

Solutions Brief

We will draft multiple solution briefs that satisfy the problems and needs of your customers. Our content team will continuously collaborate with your experts to present marketing-ready solutions. These can be used by your sales team as ‘door-openers’ when pitching to new clients.

Videos and Tutorials

We’ll produce training videos and tutorials around your practice area and answer the previously identified key questions. Your practice lead or other experts help us capture this knowledge. We develop 3-5 minute video teasers that deliver answers to the customer issues. These videos are then re-purposed into presentations and blog posts.

E-Book

Our agency head maps the strategic direction of your company (captures your company’s focal area for next 2 years). We brain storm internally to come-up with potential ideas for your eBook. The content team-lead then holds multiple Skype calls with your marketing head/team lead to finalize the content headings. R&D continues within this while, finally we design your artifact and deliver you with an ever-green piece of content within 3 weeks.

Case Study

We use customized templates containing 15-20 questions to capture details of your saleable projects. Our content team-lead will then have a brief Skype call with your project manager/team lead to get the answers of the follow-up questions. The assigned content team-lead teams-up with the associate writers to deliver a highly polished PDF copy of your project case study.

Content Marketing

Content lead will brainstorm ideas through close liaison with your project/product leaders; develop an editorial calendar containing blog post titles and their weekly publishing schedule. Content lead will then team-up with the associate copywriter to deliver you with high-quality publishing ready blog posts.