Pakistan has a vibrant software industry. While PASHA has specific stats on how quickly the industry is growing, as someone on the ground the indicators of growth are very clear. We started about 7 years ago as a company and felt that (as one friend put it), “operating a business here is [...]
One of the key issues in managing an organization of IT people is understanding their needs. Understanding this helps managers motivate their staff better, align rewards and to UNDERSTAND how the engine they are managing works. I find most managers like to view their staff as machines that are [...]
The Client: The client is an IT consulting firm and goes by the name of Allied Consultants. While there are many ready-made software available in the market, Allied Co. customizes these software for its clients according to their individual needs. For instance, many people use MS Office. It is more [...]
A small management consulting firm would do well by partnering with another business in order to expand the firm, gain more market share and increase revenue. A partnership helps the consulting firms earn greater revenue is several different ways. 1. Economies of Scale By joining as a partnership, [...]
The persona deals with an entrepreneur looking to build a product around expertise the (feel) they possess. Title: Various. Entrepreneurs come in all sizes but the mention is there in typical LinkedIn profiles whether in education, liked groups, previous job descriptions etc. Company Size: 1-5 [...]
This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona deals with the focus on marketing being on a technology consulting firm that is [...]
This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona targets decision makers in the enterprise or in IT consulting firms who are [...]
The process of inbound marketing deals with the science (and art) of generating attention and leads for your IT services business. Bringing the ducks to the pond (vs. going out to look for them i.e. outbound marketing). Our focus for these series of blogs is on mid sized IT services firms and on [...]
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