Sales people often find it hard to talk to IT people since they seem to speak a different language. We recently ran into this problem with our sales staff and we realized that there needed to be a more structured conversation to extract marketing ready material from IT activities. Below is a list of questions you may want to consider asking an IT consultant when trying to write a case study.
- What are you working on these days?
- What are the business problems that led the customer to think of this project?
- Who are the key people involved? Name/company so as to get to the LinkedIn profile
- Who are the consumers for this?
- What function
- What industry
- What size of company?
- Any idea where these people frequently visit?
- What business benefits did the client derive from this solution?
- Tell us more about the solution
- What technology did it use?
- Some screenshots/demo?
- Highlight one really cool/sexy feature of the application
- Anything special about the design/architecture?
- What are the top challenges you faced in the implementation?
- Draw a diagram of the overall design
- Please send any project documentation that we can use.
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