Marketing

Online Marketing 101

I was recently introduced to the Wiley world of online marketing by an x-colleague and I’m fascinated at how systematic this discipline is. Managing relationships, getting attention, creating impressions.. I always felt these were things inherent in personalities and not things that can be crafted and managed. I guess the real world has been seeing […]

Marketing

Marketing IT services

Marketing would be the process of generating prospects and leads for your idea. Marketing is different from sales in that sales focus is on closing deals while Marketing’s focus is on generating opportunity. In much of the B2B world, marketing plays a less dominant role than Sales activity. Basic objectives Locating where the ducks are […]