Awareness Entreprenuer (Incubator) IT Services Sales and Marketing Management Consultants Marketing Sales

Things they don’t tell IT sales people

Most people in the IT Services Sales industry are not intimately aware of the value of their work to their consulting firms.  Its no surprise then that most are under-compensated or sell themselves short. Here are a few things that they won’t normally tell you (or things they do tell that aren’t entirely true) 1. […]

Marketing

Information Technology Persona: Decision Maker (Manager, Director, VP)

This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona targets decision makers in the enterprise or in IT consulting firms who are managing and/or making decisions in an IT organization (consulting […]