Marketing

Online Marketing 101

I was recently introduced to the Wiley world of online marketing by an x-colleague and I’m fascinated at how systematic this discipline is. Managing relationships, getting attention, creating impressions.. I always felt these were things inherent in personalities and not things that can be crafted and managed. I guess the real world has been seeing […]

Sales

Online marketplaces for BPOs

I knew people were finding work off the internet but I didn’t realize there were so many sites out there. Site URL Notes Project Spring http://www.projectspring.com IT Moonlighter http://www.itmoonlighter.com Hire Bidder http://www.hirebidder.com Freelance Web Project http://freelancewebprojects.com/ Image Lance http://www.imagelance.com/ Web Developers Index http://www.webdevelopersindex.com/ ScriptLance http://www.scriptlance.com/ Got Projects http://www.gotprojects.com Outsource Today http://www.outsourcetoday.net/ Freelance Auctions http://freelanceauction.com/ Programming […]

Marketing

Marketing IT services

Marketing would be the process of generating prospects and leads for your idea. Marketing is different from sales in that sales focus is on closing deals while Marketing’s focus is on generating opportunity. In much of the B2B world, marketing plays a less dominant role than Sales activity. Basic objectives Locating where the ducks are […]

Sales

New Sales

B2B Sales vs. B2C sales Fewer customers: You spend more time on every customer on average. Each customer is all the more important. Decision making is made by a few people in a relatively structured way. Organizations build boundaries more than people. NOTE: Always remember that IT services (as a whole) is a commodity market. […]

Sales

Contact Lists

They say, “Given all else is equal, people will buy from the person they know better. If all else is not equal, they still end up buying from the person they know better”. People you know are most likely to give you work. This sounds intuitive yet most organizations don’t spend the time to collect […]