Differences in IT Services marketing vs. B2C marketing

Here is a useful collection all marketing want-to-be’s should go through before they dive into marketing for an IT services firm

Marketing for B2B vs. B2C – Similar but Different

http://www.mymarketingdept.com/comparing-b2b-versus-b2c-marketing

http://www.iwdagency.com/blog/b2b-vs-b2c-ecommerce-what-are-the-key-differences/