Differences in IT Services marketing vs. B2C marketing
Here is a useful collection all marketing want-to-be’s should go through before they dive into marketing for an IT services firm
http://masterful-marketing.com/marketing-b2b-vs-b2c/
http://www.mymarketingdept.com/comparing-b2b-versus-b2c-marketing
http://www.iwdagency.com/blog/b2b-vs-b2c-ecommerce-what-are-the-key-differences/