This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona targets decision makers in the enterprise or in IT consulting firms who are managing and/or making decisions in an IT organization (consulting firm or IT department).

• Title: Manager, Director, VP (small & medium)
• Main issues:
  • Partner reliability
  • Timely project delivery: IT projects are very bad at timeliness.
  • Budgetary constraints
  • Looking for competent technology people based on the installed base
  • Looking for partners that can help offer the entire stack of technology install base
• Motivation:
  • Career goals
• Education: Typically MBAs with Engineering backgrounds
• Works with:
  • Business users to resolve day to day issues
  • Business decision makers (C level) to deliver business value
• Daily tasks
  • Make sure applications are running as they should
  • Ensure business user’s issues are being looked at
• Responsibilities
  • TODO
• Likes/dislikes about job
  • TODO
• Frustrations
  • Unresponsive partner
  • Too expensive
  • Incompetent
• Pressures
• Concerns
• Needs
• Role in buying process
  • Decision / Influence
• Drivers
• Typical LinkedIn Search
  • Filter a list of companies (typically industry by industry) usually from hubspot or Linkedin
  • For e.g. IT people in retail companies 
• Examples: this, this