Marketing
Product Development Entrepreneur

Information Technology Persona: Product Entrepreneur

The persona deals with an entrepreneur looking to build a product around expertise the (feel) they possess.

  • Title: Various. Entrepreneurs come in all sizes but the mention is there in typical LinkedIn profiles whether in education, liked groups, previous job descriptions etc.Product Development Entrepreneur
  • Company Size: 1-5 people. Company doesn’t really exist yet.
  • Goals: Want to build a product based on an are of opportunity they see but lack the technology skills/financial muscle to build it.
  • Main issues:
    • Lack of funds
    • Lack of expertise in technology.
    • Lack of time
    • Lots to do and not enough time to do it
    • Focusing on one particular thing long enough is an issue
  • Typical motivation to partner
  • Where they hang around
    • Incubators, Investor groups,
    • Angel.co
    • Small ones get work done through Upwork
  • Education:
  • Works with:
    • Product Partnerships
  • Personality traits:
    • High risk appetite
    • Impatient
    • Inconsistent
  • Daily tasks
  • Responsibilities
    • TODO
  • Likes/dislikes about job
    • TODO
  • Frustrations
  • Pressures
  • Concerns
  • Needs
  • Role in buying process
  • Drivers
  • Examples: this and this

Author

Muhammad Omer

Muhammad Omer is the founding partner at Allied Consultants. Areas of interest for him are entreprenuership in organizations, IT Management, Integration and Business Intelligence.