Most people start businesses with partners. Some partner for financial reasons, others because they are old friends. But it’s important to choose the right person. Here are a few lessons learnt on choosing the right partner – Shared values: we all talk about values but few understand what “values” mean exactly. Values are the beliefs […]
Allied Inc. is an incubator based out of Lahore, Pakistan. We currently host 2 companies both working in various segments of the IT outsourcing – Services sector. Following are services we offer: Area Current offering Future Plans Premises Small rented premises in Lahore Outreach programs e.g. in Gilgit and the Northwest Administrative Subsidized physical space […]
Someone recently shared this link with me http://ecorner.stanford.edu/.Its an initiative by Stanford to develop an online repository of audio visual content around entrepreneurship. Main topics it covers are: Creativity and Innovation Product Development Marketing and Sales Finance and venture capital Leadership and team building Social Entrepreneurship Career-life balance What differentiates it from a lot of […]
When you start talking to people in Pakistan, almost all the people you hang around eventually hold to more or less the same values. Most of them driven by our Islamic heritage, social class and the general socio political situations around us. Yet, there is conflict. Why, if we all believe in the same things, […]
Western society is quite a long way ahead of us when it comes to adoption of new technologies. When it comes to the internet, phenomenon like online eCommerce to social media have not yet been adopted so heavily in the third world. An immense body of knowledge exists on how western society started purchasing through […]
They say, “Given all else is equal, people will buy from the person they know better. If all else is not equal, they still end up buying from the person they know better”. People you know are most likely to give you work. This sounds intuitive yet most organizations don’t spend the time to collect […]
Sales has to taking leads or prospects and converting them into $ making customers. Marketing on the other hand is about generating leads. The activities involved in both are different. IT Marketing involves things like advertising, SEM, SEO etc.. Marketing is relatively common for product manufacturers however is fairly limited in Services firms – especially […]