Sales and Marketing training checklist
If you are just getting started on inbound marketing, here are a few essentials you want to go through:
- Basics
- Sales vs Marketing
In person vs. Online
Services vs Products
Pakistan vs US
B2B vs B2C - Direct vs Via partners
- Sales vs Marketing
- Software review:
- PinPoint
- MPN Learning
- ReadyToGo
- Microsoft Sales training material
- Producteev
- CRM (Sugar, Excel, Hubspot CRM)
- Task management (Producteev)
- Social Presence:
- LinkedIn (various profiles)
- Twitter (our pages, Hashtags – technical and functional)
- WordPress (solutions, posts, etc)
- Jigsaw.com / Data.com
- Slideshare
- StackOverflow.com, Microsoft forums…
- Misc others setup through wordpress social plugins
- Mailchimp
- Hubspot Marketing
- Hootsuite
- SEO
- Google Analytics
- Google Webmaster tools
- Google Keyword tool : be clear on the importance of keywords to use in your content
- Technology adoption curve
- Prospecting basics (how to look at a LinkedIn Profile and spot an opportunity)?
- Overview of different practices within Allied
- Review of terminology (contact, account, lead, prospect, client, qualified etc..)
- Review of existing and past campaigns and campaign categories
- Write a daily blog on “what I learnt today”
- Buying behavior of mid sized clients
- Go over Partnerships and eco-system of companies
- Go through existing solutions and make them write a few new ones
- Review all articles in category = Sales and Marketing on blog
- Review big Sales PPT
- Review of Personas
- Clear Focus
- What Practice (early/late majority stage), Direct or Partner, Buying Stage
- Qualification Criterion
- Basic Instructions
- Always use snm@allied as the email address when doing any social activity
- Providing feedback to the content team (via SEO keywords, trending discussions etc).
- Re-tooling
- Infographics
- Slideshares
- Webcasts / Prezis
——————other resources ——————
- Hub Spot Inbound training . Also look at Hubspot training content around email marketing.
- SP Home Run – the take the hubspot content and specialize it to IT. Review the content but also how they go about selling their own services.
- Tools to review:
- , http://moz.com/learn/seo , http://www.tutorialspoint.com/seo/seo-content-is-the-king.htm
- Call recordings of prospecting calls and client calls – these will help you build a persona: Available on request from Allied
- For those of you trying to setup inbound marketing engines, one of the key challenges would be how to introduce a writing culture that produces great content consistently. Here is a good article to get your thoughts started on that
- How to write a case study (research keywords, basic structure etc)
- How to interview an IT techie for inbound marketing
- http://www.jamesaltucher.com/how-to-self-publish-a-bestseller/
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gooker toadstools
October 9, 2017I love your site.. continue the nice work! Do you
know what the theme is by the way?