If you are just getting started on inbound marketing, here are a few essentials you want to go through:

• Basics
  • Sales vs Marketing
    In person vs. Online
    Services vs Products
    Pakistan vs US
    B2B vs B2C
  • Direct vs Via partners
• Software review:
  • PinPoint
  • MPN Learning
  • ReadyToGo
  • Microsoft Sales training material
  • Producteev
  • CRM (Sugar, Excel, Hubspot CRM)
  • Task management (Producteev)
  • Social Presence:
    • LinkedIn (various profiles)
    • Facebook
    • Twitter (our pages, Hashtags – technical and functional)
    • WordPress (solutions, posts, etc)
    • Jigsaw.com / Data.com
    • Slideshare
    • StackOverflow.com, Microsoft forums…
    • Misc others setup through wordpress social plugins
  • Mailchimp
  • Hubspot Marketing
  • Hootsuite
  • SEO
    • Google Analytics
    • Google Webmaster tools
    • Google Keyword tool : be clear on the importance of keywords to use in your content
• Technology adoption curve
• Prospecting basics (how to look at a LinkedIn Profile and spot an opportunity)?
• Overview of different practices within Allied
• Review of terminology (contact, account, lead, prospect, client, qualified etc..)
• Review of existing and past campaigns and campaign categories
• Write a daily blog on “what I learnt today”
• Buying behavior of mid sized clients
• Go over Partnerships and eco-system of companies
• Go through existing solutions and make them write a few new ones
• Review all articles in category = Sales and Marketing on blog
• Review big Sales PPT
• Review of Personas
• Clear Focus
  • What Practice (early/late majority stage), Direct or Partner, Buying Stage
• Qualification Criterion
• Basic Instructions
  • Always use snm@allied as the email address when doing any social activity
• Providing feedback to the content team (via SEO keywords, trending discussions etc).
• Re-tooling
  • Infographics
  • Slideshares
  • Webcasts / Prezis

——————other resources ——————

• Hub Spot Inbound training . Also look at Hubspot training content around email marketing.
• SP Home Run – the take the hubspot content and specialize it to IT. Review the content but also how they go about selling their own services.
• Tools to review:
  • , http://moz.com/learn/seo , http://www.tutorialspoint.com/seo/seo-content-is-the-king.htm

• Call recordings of prospecting calls and client calls – these will help you build a persona: Available on request from Allied
• For those of you trying to setup inbound marketing engines, one of the key challenges would be how to introduce a writing culture that produces great content consistently. Here is a good article to get your thoughts started on that
• How to write a case study (research keywords, basic structure etc)
• How to interview an IT techie for inbound marketing
• http://www.jamesaltucher.com/how-to-self-publish-a-bestseller/