Marketing

Information Technology Persona: Decision Maker (Manager, Director, VP)

This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona targets decision makers in the enterprise or in IT consulting firms who are managing and/or making decisions in an IT organization (consulting […]

Marketing

Marketing Statistics

The Blog is copied off Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers […]