Welcome On Mobius

Mobius was created by professionnal coders and passionate people.

We made all the best only for you, to enjoy great features and design quality. Mobius was build in order to reach a pixel perfect layout.

Mobius includes exclusive features such as the Themeone Slider, Themeone Shorcode Generator and Mobius Grid Generator.

Our Skills


Information Technology Persona: Technology Partner

By Muhammad Omer 6 years ago
Technology Partners

This post defines the persona that can be used by Information Technology firms who are planing inbound marketing initiatives. It is part of a series of articles on marketing personas used by IT firms. The persona deals with the focus on marketing Technology Partnersbeing on a technology consulting firm that is looking to partner with us to diversify their portfolio or reduce their costs.

  • Title: CEO, Managing Partner, VP, Director
  • Company Size: Small to medium: 50-100 people. Large enough to not have a struggle for survival but small enough to not have thought seriously about an offshore office.
  • Main issues:
    • Hiring and retaining good talent
    • Showing off this talent to get good clients
    • Using good talent/rates to hire better talent
    • Doing the above in a progressively larger circle that ads value
    • Can’t do everything in technology but dont like seeing it go
    • Very high client penetration costs which they want to make the most of when they get in
    • Keeping up with constant changes in technology
    • Dealing with a very high attrition rate in the IT industry
    • Surviving against offshore firms that drive the rates down
    • Surviving against big 5 firms with massive resources
    • Don’t trust someone else with their hard earned client-rust. Fear they will mess up project delivery.
    • Are afraid someone else will run away with their client
  • Geography: Typically focused on a particular geography and work around it.
  • Typical motivation to partner:
    • Know someone who knows someone who they can use in a project
  • Education: Typically MBAs with Engineering backgrounds
  • Works with:
    • Product Partnerships
  • Daily tasks
    • Find business
    • Manage Finance (cash flows, expenses)
    • HR (hiring, evaluation, motivation..)
    • Project execution oversight (dealing with escalations from PMs)
    • Account Management (sometimes)
  • Responsibilities
    • TODO
  • Likes/dislikes about job
    • TODO
  • Frustrations
    • Unresponsive partner
    • Too expensive
    • Incompetent
  • Pressures
    • Having too much work for the team
    • Having too little work and watching a team sit idle
  • Concerns
  • Needs
  • Role in buying process
    • Decision / Influence
  • Drivers
  • Typical LinkedIn Search > filter by companies that work in Microsoft (via Hubspot) and 50-100 employee companies 
  • Examples: this , this 
this post was shared 0 times

 Muhammad Omer

  (148 articles)

Muhammad Omer is the founding partner at Allied Consultants. Areas of interest for him are entreprenuership in organizations, IT Management, Integration and Business Intelligence.